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AFO WEALTH MANAGEMENT FORWARD PODCAST

Episode 27

Practice Ignition Founder & CEO, Guy Pearson

Practice Ignition Founder & CEO, Guy Pearson on Technology, Entrepreneurship, and How to Grow a Modern Accounting Firm

This episode features Rory with special guest Guy Pearson, the founder, and CEO of Practice Ignition, a technology company focusing on assisting accounting and bookkeeping firms by offering online proposals, automated billing, and other useful managerial tools. Practice Ignition works with over 5000 firms globally, with offices in Australia, New Zealand, UK, the US, and Canada. He touches on the differences in technology and how the US is few years behind their Australian and New Zealand counterparts, from real-time bank data feeds to their online filing system with AGI, which they’ve had since the ’90s. Guy talks about how technology enables firms to segment information to better understand their client base. Though robots are far from having qualitative conversations and identifying exactly what clients need, automated platforms such as Practice Ignition have allowed accounting firms to boost revenue and client satisfaction because of their bundled services. In this episode, Guy also lays out the foundation of what he looks for when deciding whether or not to invest in a company as an angel investor, emphasizing the importance of finding founders who have felt the pain of what they’re trying to solve. What makes an Uber driver more appealing to people than their accountant? Find out in Guy and Rory’s insightful discussion this episode. You can’t miss it!

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