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AFO WEALTH MANAGEMENT FORWARD PODCAST

Accounting One

How Real-Time Data is Changing Public Accounting

Rory and Managing Director Mark McCarron are joined by Will Baker the Director of Marketing and Client Experience at Once Accounting. Once Accounting is a client integration tool for CPA firms that allows them to manage all of their client’s books in a single location. In this episode, Will discusses how his father Ford Baker built a technology out of the pain points he was experiencing at his own firm and his desire to spend more time with his family. Discover what he says about being part of the AICPA/CPA.com Start-Up Accelerator 2022 program, the implications of real-time data on client services, and his thoughts on how to solve the capacity problem that is plaguing many firms. Don’t miss this episode to learn more about the latest technological advancements in public accounting.

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